Is Activision Stock A Good Buy (NASDAQ: ATVI): King Digital Is Activision’s Most Profitable Segment

motek 1The article was written by Motek Moyen Research Seeking Alpha’s #1 Writer on Long Ideas and #2 in Technology  – Senior Analyst at I Know First

Activision Blizzard Inc Stock Forecast

Summary:

  • Due to Activision and Blizzard’s zero adoption of Battle Royale games, King Digital emerged as the most durable and profitable segment.
  • Unlike Destiny 2, Call of Duty, and Overwatch, Candy Crush Saga’s paying players are not vulnerable to the strong pull of Battle Royale games.
  • I expect King Digital to remain as Activision Blizzard’s most promising subsidiary. There are tens of thousands of copycat games but Candy Crush Saga remains very profitable.
  • I Know First has negative market trend scores for ATVI but I’m still endorsing this stock as a buy.

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Activision Stock Forecast : Why Activision Still Enjoys $70 Million Monthly Net Sales From Candy Crush Saga

motek 1The article was written by Motek Moyen Research Seeking Alpha’s #1 Writer on Long Ideas and #2 in Technology  – Senior Analyst at I Know First

Activision Stock Forecast

Summary:

  • Activision bought King Digital because of its highly successful Candy Crush Saga mobile game.
  • The $5.9 billion gamble to own King Digital was judicious. King’s five-year old Candy Crush Saga still generates net monthly sales of $70 million.
  • It means Candy Crush Saga still touts around $100 million in monthly bookings.
  • The strong monetization is due the live in-game events that King Digital implemented in Candy Crush Saga.
  • In-game events encourage players to play longer. Candy Crush Saga is energy-based so players will have to spend real dollars if they want to play longer every day.

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