An Algorithmic Analysis of Baidu: Chinese Search Mobile Giants

Baidu, Inc. is the leader for Chinese language search engines, and was foundedlogo in 2000 by Robin Li. With their share of the online search engine market in China falling to about 60%, some worried that smaller rivals such as Qihoo 360 and Sohu would catch up and end Baidu’s dominance of the market. These fears appear to be unfounded, however, as Baidu has maintained their dominance in online ad revenue even as their market share decreased. In the second quarter, Baidu held close to 90% of China’s online search advertising market, collecting one-third of the total online ad marketing dollars. They are expected to collect $8 billion in ad revenues this year, and that figure could grow to more than $10 billion next year. Since the beginning of the year, Baidu’s stock price has increased 33%.