Citigroup: Cheap For A Reason?

Citigroup (NYSE:C), the American multinational banking and financial services giant, recently reported solid second quarter results on July 14th. Over the past few weeks, the company’s stock price has gained 5.97% (July 10th – July 28th). However, this recent surge is far from the norm. Citigroup has struggled to keep up with its competition since the start of the year, as seen in the figure 1.


Below, I have conducted a SWOT analysis, noting the strengths and weaknesses of Citigroup, as well as the opportunities and challenges that lie ahead. In addition to this analysis of Citigroup

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