Yahoo Forecast
Yahoo! (
YHOO) has been in a transition since Marissa Mayer took over as CEO in 2012.
The company’s display ads have been diminishing for some time, and while the company is doing its best to turn this trend around, it is focusing on four key markets to drive growth for the company in the future.These are mobile, video, native, and social, also known as MaVeNS.
The mobile-first strategy already appears to be paying off, as the company reported $254 million in mobile revenue in its last earnings report, up 23% quarter-over-quarter. While Yahoo has refreshed a number of its apps, including Weather, Sports, and Games, to positive reviews, it now needs app developers to build on its platform.
Algorithmic Forecast For 2015
The positive signal strengths go in line with the current outlook for Yahoo. Investors are getting a steep discount on a tech company that is successfully transitioning its core business to mobile, which has plenty of room for growth in the future. Dips in the stock price provide huge growth potential to investors, as Mayer has set Yahoo down a profitable path that will only grow more successful in the future.