Stock Forecast: Has ULTA Stock Become Overvalued from Short-Term Meager Growth? 

  This article was written by Esther Hanon, a Financial Analyst at I Know First.    

[Source: Downtown Summerlin, May 8th 2018]

“Looking ahead to 2018, we are deploying a portion of the tax reform benefits to invest in our people and accelerate investments to drive growth and innovation,”

---Mary Dillon, CEO of ULTA Beauty

Stock Forecast: ULTA Beauty's Aim to Surpass Competition in the E-Commerce Realm


  • Thus far, ULTA's shares have outperformed the market by 24%; however, shares are still trading almost 20% below their 52-week highs.
  • ULTA is evolving their marketing strategy to compete in such a competitive saturated market of beauty care
  • Comps are slowing, but underlying business still looks strong.
  • ULTA seemingly is overvalued, although some analysts postulate the company is headed in an upward trajectory in the coming years.
  • Tax reform will provide a boost.

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