This article was written by Esther Hanon, a Financial Analyst at I Know First.
[Source: Downtown Summerlin, May 8th 2018]
“Looking ahead to 2018, we are deploying a portion of the tax reform benefits to invest in our people and accelerate investments to drive growth and innovation,”
---Mary Dillon, CEO of ULTA Beauty
Stock Forecast: ULTA Beauty's Aim to Surpass Competition in the E-Commerce Realm
Summary:
Thus far, ULTA's shares have outperformed the market by 24%; however, shares are still trading almost 20% below their 52-week highs.
ULTA is evolving their marketing strategy to compete in such a competitive saturated market of beauty care
Comps are slowing, but underlying business still looks strong.
ULTA seemingly is overvalued, although some analysts postulate the company is headed in an upward trajectory in the coming years.
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