Google Stock Forecast: Why Google Should Compete More With Adobe In SaaS

motek 1The article was written by Motek Moyen Research Seeking Alpha’s #1 Writer on Long Ideas and #2 in Technology  – Senior Analyst at I Know First

Google Stock Forecast: Google vs. Adobe in SaaS

Summary:

  • Formerly just a software developer of creative/design/content creation software, Adobe has branched out to digital marketing/advertising.
  • Adobe is now encroaching on the digital advertising business of Google. It’s time Google lashes back and start competing with Creative Cloud.
  • Google bought photography-related software companies Picasa and Nik Software. It is time Google buys rival software developers that can compete with Adobe Creative Cloud.
  • Buying creative/design software products and making them subscription-only could help Google compete better in Software-as-a-Service. G Suite is not enough anymore for Google to take the lead in SaaS.
  • Google’s current inability to do better in enterprise SaaS is maybe why I Know First has negative algorithmic forecasts for its stock.

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