BlackBerry, formerly Research in Motion, is by now a household name, and for due cause. For years, the company - specializing in smartphones, tablets, industrial software, and mobile device management - flourished, holding up to 43% of market share in the US mobile device market in 2010. Headquartered in Waterloo, Ontario, it achieved worldwide popularity very quickly, releasing what was commonly regarded as the first smartphone in 1999. Its mobile products became particularly sought-after in the US, where, at one point in 2010, the BlackBerry client base peaked at an astonishing 21 million users.
In the short term especially, BBRY may well be a worthy stock to hold on to: its successful second-quarter shipping volume, new business unit, and upcoming phone launch may mean good things for the company in the coming months. These corporate development details, in combination with I Know First Research's proven ability to predict BBRY's success, indicate that investors would be wise to consider BBRY bullish in the 1-month and 3-month time frames.
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