Pablo Akawie is a Financial Analyst Intern at I Know First.
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As a site operating in the first language of most of its users, Baidu boasts the key advantage of brand recognition: it is recognized almost everywhere in China; its strong marketing and allegiances with the Chinese government allow it to account for nearly 80% of all search traffic in China (in comparison, as of 2014, Google holds approximately 1.6% of the market after a rapid drop from 11.25% or so in 2010).
Cliffs Natural Resources has the additional misfortune of being saddled with years of poor management, an inefficient coal division, increased costs of producing iron ore, increased operating expenses, mounting debt, activist investors, lawsuits, and a particularly harsh U.S. winter. I Know First's algorithm indicates that Cliffs has much room to rebound, and it ranks Cliffs as one of its top investments for both the medium and long-term time horizons.
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