Facebook Stock Forecast: Why The Monetization of Instant Games Platform Is Important To Facebook

motek 1The article was written by Motek Moyen Research Seeking Alpha’s #1 Writer on Long Ideas and #2 in Technology  – Senior Analyst at I Know First.

Facebook Stock Forecast

Summary:

  • Facebook has enabled in-app purchases on its Instant Games platform. This includes mobile and web games published through Instant Games.
  • Facebook will take 30% commission from in-app purchases processed through Instant Games. This should help Facebook diversify outside its extreme reliance on advertising revenue.
  • On Android and iOS, Facebook will take its 30% cut on Instant Games after Google and Apple get their 30% commission.
  • The long-term potential of Instant Games comes from its HTML5-based device-agnostic design. Instant Games is a brilliant implementation of the Progressive Web Apps ecosystem.
  • Facebook paid $19 billion for WhatsApp. It is only fair that WhatsApp users start accepting that nothing is free forever in this life.

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