Activision Stock Forecast : Why Activision Still Enjoys $70 Million Monthly Net Sales From Candy Crush Saga

motek 1The article was written by Motek Moyen Research Seeking Alpha’s #1 Writer on Long Ideas and #2 in Technology  – Senior Analyst at I Know First

Activision Stock Forecast


  • Activision bought King Digital because of its highly successful Candy Crush Saga mobile game.
  • The $5.9 billion gamble to own King Digital was judicious. King’s five-year old Candy Crush Saga still generates net monthly sales of $70 million.
  • It means Candy Crush Saga still touts around $100 million in monthly bookings.
  • The strong monetization is due the live in-game events that King Digital implemented in Candy Crush Saga.
  • In-game events encourage players to play longer. Candy Crush Saga is energy-based so players will have to spend real dollars if they want to play longer every day.

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