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More and more corporations are utilizing an avant-garde strategy that redefines how they process information in a radical way, whether the data is structured, unstructured or streaming. It’s called the “Big Data” solution and not only is it a cost-effective technology but it’s also a business strategy that capitalizes on information resources. This technology makes it possible to manage and analyze all available data in its native form, so almost every business across the spectrum could benefit tremendously from the data they already have.

This data that businesses already have is referred to as “found data,” which for example can be the digital exhaust from web searches, mobile pings, credit card payments, social media, amongst other things. The data is then all aggregated together as useful information for better decision making by management, recognizing waste, or even knowing when customers are most likely to respond to a promotion. A Big Data solution can also identify what type of promotion it should be and the list of possibilities goes on.